A Guide to Betting Exchanges
When placing any type of bet on a betting exchange (back or lay), there has to be enough money in the market that you’re looking to bet on. By placing a lay bet, you are basically taking on the liability of paying another exchange user if their bet wins and yours loses. In simple terms, it’s how much you stand to lose if your lay bet loses on the exchange. However, it’s not as intimidating as you might think and will soon become second nature once you’re accustomed to Matched Betting.
Another big advantage to Betfair is that they have so many customers, the liquidity (money in the market) is more often than not, much higher than their rivals. Some years on in 2016, Betfair and Paddy Power merged and now both sit under Flutter Entertainment who also own many other brands including Sky Bet. It completely revolutionised the gambling industry with its new offering of a betting exchange where customers could act as the bookmaker. Betfair is the longest running and largest betting exchange in the world and considered by most to be the market leader by some distance.
Despite the advantages, betting exchanges also have a few disadvantages to consider. Sports exchange platforms provide new opportunities for those who want to get the most out of their knowledge and use different strategies without restrictions. As punters are playing against each other, those who prepared better win noticeably more often. The growth of the US betting exchange market is also driving the analytical approach to placing bets. The lack of margin in the odds results in more favorable bets for punters, as exchanges only charge a commission on winnings, usually between 1 and 5%. Unlike traditional bookmakers, US betting exchanges do not put a margin in the odds, but charge a fee on the winnings of their users.
In the name of fairness and objectivity, it’s worth pointing out that of the four exchanges featured in this article, Smarkets is the one with the poorest liquidity. One thing that really surprised me when I took a closer look at the product was the liquidity of its markets, but it’s with explaining what exactly we mean by that. EasyBet uses Matchbook’s liquidity and offers its customers fantastic promotions, along with a competitive 2% commission rate (4% for UK and Irish customers, 2% for Rest of World players). Although there are challenges, such as liquidity and unmatched bets, the benefits of better odds, trading opportunities, and the social elements make exchanges increasingly popular.
It closed its sports betting exchange in May and June 2026, shutting down in New Jersey on May 25 and in Arizona, Colorado, Iowa and Virginia in June, and it has applied to the CFTC to return as a prediction market. Sporttrade was one of the first state-licensed sports betting exchanges in the US. On BettorEdge you take the other side of real bettors and keep more when your call cashes. You take one side at +100, risking $100 to win $100, and another bettor takes the other side on the same terms. You can check any two-sided price this way with the no-vig calculator.
One way to make money from betting exchanges is to use them for Matched Betting purposes. As you might expect with Betfair having the lion’s share of the exchange market, the liquidity in the BETDAQ markets very rarely hits the heights horse racing not on gamstop of Betfair. However, they didn’t launch their betting exchange until September 2001 and were the second company to launch an exchange offering to the public.
You’ll often find that the odds at a betting exchange are higher than a bookies. This means that traditional bookmakers such as Paddy Power and Coral effectively accept any liability and lay the bet themselves, betting exchanges are a different beast. With standard bookmakers you’re limited to the odds the bookies offer and can only place back bets. Exchange suitability depends on factors such as liquidity, commission rates, available markets, and user interface preferences. In betting exchanges, the availability of money in the market, or liquidity, is crucial for matching bets.
With over 100 different betting sites ranked and rated, OLBG lists the best bookies in the UK for fast withdrawals, with some as quick as 30 minutes. Online betting sites have started to offer a number of tools to help you with this including They can offer great advice including helping you to self exclude. For more information take a look at our detailed responsible gambling guide.
